The ABC of Behavior Change: A Guide to Successful Disease Prevention and Health Promotion

By Rolf Weitkunat, Jacqueline Kerr, Jacqueline Kerr BA MSc PhD, et al.

Book Overview

Our health is strongly determined by what we do or don't do, what we eat, what we drink, how we live and work, and how our society is structured. Changing behavior is not a simple matter. Most people have problems giving up the things they enjoy or are accustomed to. They may not be in control of their behavior, or society may not support their healthier lifestyle. This is the challenge of behavior change: providing the right framework - mental, physical, or social - in which an individual can change.

The ABC of Behavior Change addresses the basics of behavior change: what to change and how. It has been written by a multi-disciplinary team of international experts to provide a broad summary of the factors involved and give concrete recommendations on how to manipulate the most important ones. Particular attention is given to:
Personal and psychological factorsSocial & environmental factorsCommunication, andThe problems faced in changing behaviorA unique feature of this book is the Vademecum - a detachable guide that acts as a proactive index asking questions that challenge you to think more about your intervention. Chapter references follow pertinent questions to help alert you to topics you may have overlooked and should consider.This book is an indispensable tool for students, researchers, practitioners, and policy makers involved in preventing disease, promoting health, and changing behavior.The unique feature of this book is the 'Vademecum' making it easier to get the most from the book and helping readers to shape their interventionsThe breadth and practical focus of the text distinguish it from the competitionThe multinational and interdisciplinary approach will broaden its appeal to many groups

• Format: Paperback
• Language: English
• ISBN: 0443074283
• ISBN13: 9780443074288
• Release Date: January 2005
• Publisher: Churchill Livingstone
• Length: 400 Pages
• Weight: 1.15 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"