The 2012 Thumbnail Media Planner: Fast Media Facts & Costs

By Ronald D. Geskey Sr.

The Thumbnail Media Planner is an annual directory of market and media research and media costs. It includes estimated cost per points for network and spot television and radio, as well as media rates for ads in newspapers, magazines, various forms of internet advertising, outdoor, direct mail and others. New for 2013 is a rate card for display ads on the internet-- for social media sites, networks & exchanges, and ads on portals like AOL. The Planner also includes market and media data for several key growth markets-- Boomers, African Americans, Asians, and Hispanics. The Planner also provides information on the media market outlook for each major category of media. Table of Contents: Market Facts Television Radio Magazines Newspapers Digital Media Other Media Top 100 Market Planner Emerging Markets Appendix

• Format: Paperback
• Language: English
• ISBN: 1468092677
• ISBN13: 9781468092677
• Release Date: December 2011
• Publisher: Createspace Independent Publishing Platform
• Length: 116 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 5.0" x 8.0"