Whether you are a communications professional, a small business owner, a charity ora not-for-profit, a well written press release - or media release - can help you get yourmessage out there and promote your idea, cause, product, event or organisation.The 10-Paragraph Press Release? takes you through a media release, paragraph by paragraph, and explains exactly how to construct your release to give it the best chanceof being picked up by editors and journalists, and thus being published.Using real examples of news stories printed in The Sunday Mail, The 10-ParagraphPress Release? walks you through writing a release in the same way a journalist wouldapproach a story.The book shows you how to tell your story succinctly and effectively in a simple 10-stepformat. It is a formula that will work again and again.There are also useful pointers on: Writing style, key messages, quotations and sendingyour release.Plus, there's a Bonus Section to help you with news values and 'tight writing'.
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