Technical Marketing Communication: A Guide to Writing, Design, and Delivery

by Heidi L Everett, Emil B Towner, Heidi L. Everett

Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in com mon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The benefit of the benefit to tell a marketing story; 3 As every headline must achieve; 5 call-to-action options; Focal and...

• Format: Paperback
• Language: English
• ISBN: 1631572660
• ISBN13: 9781631572661
• Release Date: April 2016
• Publisher: Business Expert Press
• Length: 160 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"