Take the Lead: A Professional Guide for the New Farrier
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You graduated from farrier school with skilled hands and a willing heart. You know how to read a hoof, shape a shoe, and set a nail. What nobody taught you is everything else.
How to price your work so the math actually sustains you. How to hire the clients you want and gracefully release the ones you don't. How to walk into a barn and read a horse before you ever pick up a foot. How to build a schedule that keeps you sane, a business that keeps you solvent, and a body that keeps you working for decades.
Take the Lead is the book that farrier school didn't come with. The real world manual that puts all of your newly found skills into practical form. This book aims to be the golden key that turns your education into a money making operation.
Drawing on more than fifteen years of professional experience in the barns and backcountry of Northern California, farrier and horsewoman Erica Canevari delivers the practical wisdom, hard-won lessons, and straight talk that new farriers need and rarely receive. From applying for your business license, to setting boundaries with difficult clients. From the cancellation policy that protects your time to the stretching practice that protects your spine. From the first phone call with a new client to the long, reflective work of planning your eventual transition out of the saddle.
At the center of every chapter is the horse - the reason you chose this work, the mirror that reflects your emotional state back to you with complete honesty, the co-worker who will teach you more about yourself than any classroom ever could.
Take the Lead is for the fresh farrier who showed up ready to work and discovered that the work was bigger, more dynamic, more demanding, and more rewarding than they ever expected.
It still is.
Let's get started.
How to price your work so the math actually sustains you. How to hire the clients you want and gracefully release the ones you don't. How to walk into a barn and read a horse before you ever pick up a foot. How to build a schedule that keeps you sane, a business that keeps you solvent, and a body that keeps you working for decades.
Take the Lead is the book that farrier school didn't come with. The real world manual that puts all of your newly found skills into practical form. This book aims to be the golden key that turns your education into a money making operation.
Drawing on more than fifteen years of professional experience in the barns and backcountry of Northern California, farrier and horsewoman Erica Canevari delivers the practical wisdom, hard-won lessons, and straight talk that new farriers need and rarely receive. From applying for your business license, to setting boundaries with difficult clients. From the cancellation policy that protects your time to the stretching practice that protects your spine. From the first phone call with a new client to the long, reflective work of planning your eventual transition out of the saddle.
At the center of every chapter is the horse - the reason you chose this work, the mirror that reflects your emotional state back to you with complete honesty, the co-worker who will teach you more about yourself than any classroom ever could.
Take the Lead is for the fresh farrier who showed up ready to work and discovered that the work was bigger, more dynamic, more demanding, and more rewarding than they ever expected.
It still is.
Let's get started.
Format:Paperback
Language:English
ISBN:B0H9ZSPP1R
ISBN13:9798187121045
Release Date:July 2026
Publisher:Independently Published
Length:150 Pages
Weight:0.46 lbs.
Dimensions:0.3" x 6.0" x 9.0"
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