Sustainable Marketing Planning

by Neil Richardson

Book Overview

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly seek people-friendly and planet-friendly products and services. Using sustainable marketing techniques to create value ultimately leads to improved...

• Format: Paperback
• Language: English
• ISBN: 0367025213
• ISBN13: 9780367025212
• Release Date: November 2019
• Publisher: Routledge
• Length: 272 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.8" x 10.7"