Survey Questions: Handcrafting the Standardized Questionnaire

by Stanley Presser, Converse, Jean M. Converse

Book Overview

Survey Questions

is a highly readable guide to the principles of writing survey questions. The authors review recent research on survey questions, consider the lore of professional experience and finally present those findings which have the strongest implications on writing these questions.

• Format: Paperback
• Language: English
• ISBN: 0803927436
• ISBN13: 9780803927438
• Release Date: September 1986
• Publisher: Sage Publications, Inc
• Length: 80 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.3" x 5.4" x 8.5"

Customer Reviews

Practical text for the survey designer

I read and absorbed this book thoroughly while working on my dissertation research, an important part of which is focused on survey design. Very practical, thorough considerations.

To mix two opposing concept handcrafting and standardizing

As an ass. specialist who started to work in a Marketing Research Agency, I was looking for a help in a subject which seems most difficult to me. It is to know how to prepare questions in a survey. So this book seems to help to solve my problem by giving speed my learning process.