

Shows companies how to utilize imagination and ingenuity to go beyond competition to become market leaders. Traditional competition is shown to be an obsolete method of conducting business. Edward de Bono is the author of Six Thinking Hats and Lateral Thinking.

Don't chase the market leader, be the market leader. Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple...
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