SUPERIOR CUSTOMER EXPERIENCE: The New Business Brand

By WILLIS AMACH

Superior customer experience is the new business brand. The service provider that excels at personalizing their customers' experiences without compromising quality would readily win more consumers in this war of customer acquisition and retention.In the current business environment characterized by slower business growth, cutthroat competition with products and services increasingly becoming commoditized; with clients who are much more informed and becoming increasingly demanding; and various governments taking on new roles in their economies besides the move towards a greater focus on risk management occasioned by the emergence of hitherto unknown risks posed by both globalization and technological advancement, the only differentiator of the few great companies from the mediocre majority is the personal experiences that businesses are able to create in the lives of their customers.The customers' interactions with a business at every touch point are what define the customer experience with a given brand. The company may talk about its brand promise but ultimately it's the customers who decide whether the brand promise was delivered or not. Everything a business does-from its market outreach, advertisement, research, sales and after-sales service, and much more-all play a significant role in shaping the customer experience. Customer experience is indeed the new frontier for the war of customer acquisition and retention. This is the new business brand. There is still a huge opportunity for business growth and the creation of lasting positive legacy in the business world today. This book shows you how you too can win by inculcating a culture of service excellence in your company. You can take the right steps to make sure that your team consistently delivers an awe-inspiring service; and the result will a shot at greatness. Your customers are waiting.

• Format: Paperback
• Language: English
• ISBN: 9966827544
• ISBN13: 9789966827548
• Release Date: April 2021
• Publisher: Kenya National Library Services
• Length: 126 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"