SugarCRM for Dummies

by Karen S. Fredricks

Book Overview

SugarCRM is an innovative customer relationship management software solution that enhances your company's marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM application to boost your sales and please your customers.

This guide helps you choose the flavor of Sugar you...

• Format: Paperback
• Language: English
• ISBN: 047038462X
• ISBN13: 9780470384626
• Release Date: December 2011
• Publisher: For Dummies
• Length: 360 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 7.3" x 9.1"

Customer Reviews

Thank God for this book!

This book made it possible to start using SugarCRM. I have several copies, for me and my staff, and refer to it all the time as I work on areas unfamiliar to me. My staff are very happy to have the book which sheds light on how to correctly use the system. I could have used a better explanation of how to create custom modules but to be fair that's pretty advanced work to tackle in a work like this. The author has made the whole system much more approachable and wrote it all in a light, fun style. If you are trying to make head or tales of how to get started with SugarCRM, or are a current user struggling to figure it out, this book is a must.

great book, and a great resource for SugarCRM users

I'm not sure what that other reviewer was smoking.... I've read this book, and it's good. Like Karen's other books, it's well-written, insightful, and demonstrates her good knowledge of the product. Karen's writing is fun and vibrant, and that makes the book easy to get through. That other review has so many personal attacks directed at the author that it makes me wonder what the motive was for writing the review. I've known Karen for a dozen years, and she's a skilled consultant and great writer. You should buy this book. Don't hesitate.