Successful Customer Relation Marketing: New Thinking, New Strategies, New Tools, for Getting Closer to Your Customers

by Merlin Stone and Bryan Foss

This is essential reading for marketing, customer care and IT directors and for students. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749435798
• ISBN13: 9780749435790
• Release Date: August 2001
• Publisher: Kogan Page
• Length: 448 Pages
• Dimensions: 1.3" x 7.9" x 9.9"