Successful Communications for a Change: Mastering communication for successful transformation programmes

By Martin T. S. Ison

Successful Communications for a Change is the essential practical 'How-To' handbook taking the reader from an understanding of the role of communications across every sphere of organisational transformation, right through to persuasive copywriting ... creating a narrative ... storytelling ... measuring your success and more Now available as a 14-lecture video training course complete with ready to use templates for the user to start using from day one of their programme The online training course may be found at: https: //micomms.mykajabi.com/

From The Comms Guy(c) Martin Ison, this easy to read and absorb handbook is based on 20+ years' real-time experience and shows you how to:

Use A.I. effectively and avoid potential pitfalls

Make better sense of ADKAR(R) and OASIS in your comms planning

Understand what lands well and what creates cognitive 'interference'

Build an easy-to-follow transformation comms plan

Develop your brief-taking technique for 'right-first-time' results

Generate positive action and engagement from your emails

Know which medium and channel is best to achieve your goals

Understand and make the 'psychology of influence' work for you

Deal with resistance to change ... and much more

• Format: Paperback
• Language: English
• ISBN: 0957257767
• ISBN13: 9780957257764
• Release Date: January 1
• Publisher: Micomms Ltd
• Length: 180 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.4" x 5.0" x 8.0"