Success with Asian Names: A Practical Guide for Business and Everyday life

By Fiona Swee-Lin Price and Fiona Price

Comprising over half the world's population, Asians represent a burgeoning force in 6 and a growing influence in Western countries. Understanding Asian perceptions of naming, as well as the diverse... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1857883780
• ISBN13: 9781857883787
• Release Date: March 2007
• Publisher: Nicholas Brealey Publishing
• Length: 256 Pages
• Weight: 0.70 lbs.
• Dimensions: 8.4" x 0.4" x 5.3"

Customer Reviews

For any business that is likely to soon deal with Asian countries or dealing with them already

Dealing with a language that mostly stays in roman characters such as English, Spanish, Italian, French, among others - is not that difficult for most people. "Success with Asian Names: A Practical Guide for Business and Everyday Life" looks at something that would be far more difficult - the languages of the Orient - Japanese, Chinese, Korean, Thai, Hindi, etc. and how businesses should deal with the sudden character-set changes that for the most part are incompatible with most western databases. Granting advice on bridging the cultural gap and how to deal with ones lack of understanding and to be polite about it, "Success with Asian Names: A Practical Guide for Business and Everyday Life" is highly recommended for any business that is likely to soon deal with Asian countries or dealing with them already - and don't want to fail due to simple miscommunication.