Studying Digital Media Audiences: Perspectives from Australasia

Book Overview

Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms...

• Format: Paperback
• Language: English
• ISBN: 0367878194
• ISBN13: 9780367878191
• Release Date: December 2019
• Publisher: Routledge
• Length: 228 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"