Stratégies et marketing du vin [French]

By Yohan Castaing

In order to assist winemakers in understanding and applying marketing techniques to their wine, this book discusses 20 exemplary success stories in the world of wine. The vineyard, the context and stakes, how to proceed and confront problems as well as the necessary tools to improve presence on the market are all discussed in detail. Each case study ends with a check list of the marketing tools employed and the lessons to be learned for their successful application.

• Format: Paperback
• Language: French
• ISBN: 2100587978
• ISBN13: 9782100587971
• Release Date: April 2020
• Publisher: Dunod
• Length: 192 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"