Strategy in Airline Loyalty: Frequent Flyer Programs

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Strategy in Airline Loyalty: Frequent Flyer Pro...

By Evert R de Boer

Edition Description

Provides first discussion and analysis of existing airline loyalty program strategies

Offers a comprehensive overview of the development of airline loyalty programs over time

Explores how FFPs could evolve in the future, covering possible threats and potential...

Edition Details

Format:Paperback

Language:English

ISBN:3319873504

Format: Paperback

Condition:

179.99

Quantity:

Strategy in Airline Loyalty: Frequent Flyer Pro...

By Evert R de Boer

Edition Description

Provides first discussion and analysis of existing airline loyalty program strategies

Offers a comprehensive overview of the development of airline loyalty programs over time

Explores how FFPs could evolve in the future, covering possible threats and potential...

Edition Details

Format:Hardcover

Language:English

ISBN:3319625993

Format: Hardcover

Condition:

179.99

Quantity:

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All Formats & Editions

Strategy in Airline Loyalty: Frequent Flyer Pro...

Strategy in Airline Loyalty: Frequent Flyer Pro...

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