Strategy in Airline Loyalty: Frequent Flyer Programs

By Evert R de Boer

Book Overview

Provides first discussion and analysis of existing airline loyalty program strategies

Offers a comprehensive overview of the development of airline loyalty programs over time

Explores how FFPs could evolve in the future, covering possible threats and potential opportunities

• Format: Paperback
• Language: English
• ISBN: 3319873504
• ISBN13: 9783319873503
• Release Date: August 2018
• Publisher: Palgrave MacMillan
• Length: 268 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"