Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development

By Ian Chaston

Book Overview

The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China's globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.

• Format: Paperback
• Language: English
• ISBN: 1138203165
• ISBN13: 9781138203167
• Release Date: July 2016
• Publisher: Routledge
• Length: 310 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"