Strategies in Global Industries: How U.S. Businesses Compete

by Allen J. Morrison

This insightful monograph explodes some of the myths introduced by well-known business consultants and by strategic planning academics and replaces myth with comprehensive model of business strategies that is a applicable to the contemporary marketplace where international trade and competitiveness are issues of critical concern. Today's American businesses are challenged both at home and abroad in market battles that frequently threaten the survival...

• Format: Paperback
• Language: English
• ISBN: 0899305288
• ISBN13: 9780899305288
• Release Date: June 1990
• Publisher: Praeger
• Length: 216 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.8" x 6.5" x 9.6"