Strategies and Tools for Corporate Blogging

By John Cass

Book Overview

Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies and describes how to optimize blog articles for blog search engines and provides content strategies.

• Format: Hardcover
• Language: English
• ISBN: 1138441155
• ISBN13: 9781138441156
• Release Date: June 2017
• Publisher: Routledge
• Length: 240 Pages
• Weight: 1.09 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"