Strategic Sport Communication

By Paul M. Pedersen, Pamela Laucella, Edward Kian

Book Overview

Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1492525774
• ISBN13: 9781492525776
• Release Date: October 2016
• Publisher: Human Kinetics Publishers
• Length: 424 Pages
• Weight: 2.70 lbs.
• Dimensions: 1.1" x 8.5" x 11.0"