Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company

by Ronald L. Kerber and Timothy M. Laseter

Book Overview

Create and market the right product-fast

Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction...

• Format: Hardcover
• Language: English
• ISBN: 0071486550
• ISBN13: 9780071486552
• Release Date: January 2007
• Publisher: McGraw-Hill Companies
• Length: 336 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.2" x 6.4" x 9.3"