Strategic Planning Made Easy

by Fred L. Fry

This is a hot new instruction manual for growing small-to-medium size businesses by out strategising the competition. Three award winning business professors lay it all out: the critical planning... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 193253136X
• ISBN13: 9781932531367
• Release Date: March 2005
• Publisher: Entrepreneur Press
• Length: 182 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.4" x 7.5" x 9.3"

Customer Reviews

This book will help you write your new company's business plan

Pretty good book! I'm not sure whether the title should have been "strategic planning" or "business planning?" It doesn't matter though, because they are basically synonyms. If you are looking to start a business or your business is already started and needs some help, then read this book. Entrepreneurs should read this book. They won't be disappointed. I don't think the subject of business growth was as important as the authors seemed to make it. The topic of the book was strategic planning - not how to strategically plan for significant company growth. However, planning will typically cause faster than normal growth if that is what a business owner seeks. So the subject of "growth" was certainly proper to include in this book. The book is broken into 15 chapters. It is well organized and logically presented. My favorite chapters were: 4. Defining the future 7. The playing field (assessing the market) 8. Taking a hard look at yourself 9. Running the numbers 10. Evaluating resources 11. Strengths/weaknesses 15. Getting it in writing I also think the inclusion of Chapter 14 entitled "Change" was wonderful. I would have liked the book better if it had focused more on business planning in general and thus emphasized the need to tackle "change" when doing strategic planning for an existing business. But to do this would require some structural changes to the book, and it's really not necessary.