Strategic Perspectives in Destination Marketing

By Mark Anthony Camilleri

Book Overview

The marketing of a destination requires effective planning and organization to engage prospective visitors. However, adequately marketing a destination requires not only a knowledge of the marketing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1522558357
• ISBN13: 9781522558354
• Release Date: August 2018
• Publisher: Business Science Reference
• Length: 322 Pages
• Weight: 2.13 lbs.
• Dimensions: 0.9" x 7.0" x 10.0"