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Hardcover Strategic Newspaper Management Book

ISBN: 0809313332

ISBN13: 9780809313334

Strategic Newspaper Management

The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail.

The difference between success and failure, he concludes, is in "long-range planning...

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Format: Hardcover

Condition: Good

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