Strategic Marketing Problems: Cases and Comments

by Roger A. Kerin, Robert A. Peterson, Robert W. Peterson

Book Overview

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing.Decision-making in marketing is first and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0136107060
• ISBN13: 9780136107064
• Release Date: January 2009
• Publisher: Prentice Hall
• Length: 708 Pages
• Weight: 3.80 lbs.
• Dimensions: 1.2" x 8.5" x 10.9"

Customer Reviews

Great condition and delivered before expected date!!!

The book looked new even though it said it was used and it arrived 2 days before it's delivery dat.

Very Pleased

The book was recieved in lightning speed and in the great condition as discribed. I also appreciate the low price and again prompt service.

Great Marketing course text and case studies

I am taking an MBa- Marketing course. This text has great case studies and material. Thanks.

Great.

This is a good beginners & advanced book. Takes you step by step from the beginning of marketing case write ups to more in depth cases and write ups. This book is great used for two semesters that build on each other.

Great and comprehensive

I am a MBA Candidate with a finance focus who had the pleasure to use this book. Never before had I imagined that marketing could have the amount of numerical focus that this book shows. There's a case for every type of industry and many world-famous companies in this book. What else is missing from an introduction to marketing text?!