Strategic Marketing Management: The McGraw-Hill Executive MBA Series

By Mark E. Parry

Book Overview

Positioning a brand and managing a brand posistion over time is central to the success of an organization. In this guide the author Mark E. Parry describes the key principles that should guide... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071450939
• ISBN13: 9780071450935
• Release Date: December 2004
• Publisher: McGraw-Hill Companies, The
• Length: 274 Pages
• Weight: 0.85 lbs.
• Dimensions: 8.8" x 0.8" x 6.0"