Strategic Marketing for Nonprofit Organizations

By Philip Kotler and Alan R. Andreasen

Book Overview

Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.

• Format: Hardcover
• Language: English
• ISBN: 0138519323
• ISBN13: 9780138519322
• Release Date: January 1990
• Publisher: Prentice Hall
• Length: 156 Pages
• Weight: 2.35 lbs.
• Dimensions: 9.8" x 7.3" x 1.5"

Customer Reviews

Very good service

The book is used but in a very good condition, the delivery time was as I expected, everything on this order has good. Definitely I recommend this seller. And If you're looking for this kind of Marketing book, for me it's one of the best for Non-profits organizations.

Great Nonprofit Marketing Text!

This book was required by my college professor, and I enjoyed reading it. It is very easy to read and very enjoyable as well. Excellent examples, and well laid out material. The course was very good as well. If you want a good introductory book about marketing services for a Nonprofit Organization then consider this one.