Strategic Marketing and Management

By David Gardner

This contributed volume provides a forum for research in strategic marketing and for examining the links between strategic marketing and strategic management. Topics include concepts of planning in strategic management; planning techniques and their role as strategic inquiry systems; competitive strategy and strategic competition; analytical modelling in strategy; generic strategy marketing prescriptions; and future conclusions and research directions.

• Format: Hardcover
• Language: English
• ISBN: 0471904236
• ISBN13: 9780471904236
• Release Date: March 1985
• Publisher: Wiley
• Length: 520 Pages
• Weight: 1.91 lbs.