Strategic Management: Concepts and Cases

by Jeffrey H. Dyer, Robert J. Jensen, Paul C. Godfrey

"leading firms and strategy consulting firms have tools to teach strategists how to actually conduct a "5 Forces" analysis, calculate a scale or experience curve, or conduct a net promoter score analysis. We wanted to provide those tools. We also wanted to create interactive learning tools that would connect with a new generation of learners. This meant we needed to provide interactive digital learning experiences such as the "white board" animated...

• Format: Loose Leaf
• Language: English
• ISBN: 1394161905
• ISBN13: 9781394161904
• Release Date: February 2024
• Publisher: Wiley
• Length: 512 Pages