Strategic Management, Concepts: A Competitive Advantage Approach

by Fred R. David, Forest R David, R. Fred David

Book Overview

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• Format: Paperback
• Language: English
• ISBN: 0132666219
• ISBN13: 9780132666213
• Release Date: January 2012
• Publisher: Prentice Hall
• Length: 386 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.7" x 8.4" x 10.7"

Customer Reviews

Strategic Management: Concepts

Excellent service and product. Book was in excellent condition and I received it very quickly. I would definitely buy from Loco Books again. Thank you!

Great book

This book is great, it's easy to understand. Anyone can grasp the material quickly, since it's written in everyday language. Helpful links are posted on the border of the page with additional sources to the information written. I'm a biotechnology student and this definitely made me understand Business a lot better!

A good textbook, with a grain of salt.

The usual textbook treatment of the subject -- ecstatic gibberings over the virtues of casino owners and other such riff-raff (!) seem a bit out of place, since I can't see casinos as a morally uplifting business like the book devotes considerable pages to 'proving' -- but all in all, a solid effort for anyone looking to get good marks on a paper at college, with lots of company info and a good overview of concepts and terminology.

Fantastic

Excellent step by step of identifying SWOT, and using matrix to implement the strategies.

Excellent concise strategic management manual.

Fred David has written an excellent and concise book on startegic management. His methods of including easy to understand and use matrices is a godsend to most students at under graduate level. The TOWS matrice developed by Fred David is one of the best tools available in strategic management, it is so simple, yet on one page you can view a company's strengths, weaknesses, opportunities and threats and devise alternative strategies to make the best use of your SWOT analysis. The cases in the book are short and to the point and the low price should ensure it is used throughout the world by management students. John McElvaney. Management Lecturer. Melbourne Australia.