Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage

By David Mill�n Planelles

Book Overview

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

• Format: Paperback
• Language: English
• ISBN: 0367858371
• ISBN13: 9780367858377
• Release Date: November 2021
• Publisher: Routledge
• Length: 248 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"