Strategic Knowledge Management as a Competitive Means for Branding

by Arash Najmaei

Much has been written about brands and branding. A Powerful brand is specifically important for SMEs. However, small firms do not have sufficient tools to develop strong brands. They instead have a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3848417154
• ISBN13: 9783848417155
• Release Date: June 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 372 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"