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Strategic Integrated Marketing Communications 0367770628 Book Cover

Strategic Integrated Marketing Communications

Edition Description

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.

Throughout, attention is paid to balancing theory with practical application, how to successfully...

Edition Details
Format:Paperback
Language:English
ISBN:0367770628
Format: Paperback
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Strategic Integrated Marketing Communications 0415822092 Book Cover

Strategic Integrated Marketing Communications

Edition Details
Format:Paperback
Language:English
ISBN:0415822092
Format: Paperback
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Strategic Integrated Marketing Communications 1138058327 Book Cover

Strategic Integrated Marketing Communications

Edition Description

The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme.

Throughout, attention is paid...

Edition Details
Format:Paperback
Language:English
ISBN:1138058327
Format: Paperback
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Strategic Integrated Marketing Communications 0750679808 Book Cover

Strategic Integrated Marketing Communications

Edition Details
Format:Paperback
Language:English
ISBN:0750679808
Format: Paperback
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Strategic Integrated Marketing Communications 1138056251 Book Cover

Strategic Integrated Marketing Communications

Edition Description

The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme.

Throughout, attention is paid...

Edition Details
Format:Hardcover
Language:English
ISBN:1138056251
Format: Hardcover
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Strategic Integrated Marketing Communications 036777061X Book Cover

Strategic Integrated Marketing Communications

Edition Description

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.

Throughout, attention is paid to balancing theory with practical application, how to successfully...

Edition Details
Format:Hardcover
Language:English
ISBN:036777061X
Format: Hardcover
Condition:
$
225.00
Strategic Integrated Marketing Communications 0415822084 Book Cover

Strategic Integrated Marketing Communications

Edition Details
Format:Hardcover
Language:English
ISBN:0415822084
Format: Hardcover
Temporarily Unavailable
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