Strategic Business Diagnostic Tools - Theory and Practice

by Mike Morrison

SWOT, PESTLE & PRIMO-F analysis are amongst the most commonly misused tools in business. This book sets out the myths and practical applications of these and other diagnostic approaches is a robust... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1490541640
• ISBN13: 9781490541648
• Release Date: July 2013
• Publisher: Createspace Independent Publishing Platform
• Length: 298 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 5.0" x 8.0"