Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1682856739
• ISBN13: 9781682856734
• Release Date: June 2019
• Publisher: Willford Press
• Length: 183 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"