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Strategic Brand Management in Higher Education
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Strategic Brand Management in Higher Education 0367139421 Book Cover

Strategic Brand Management in Higher Education

Edition Description

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign...

Edition Details
Format:Hardcover
Language:English
ISBN:0367139421
Format: Hardcover
Condition:
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