Strategic Brand Management in Higher Education

Bys: Jane Hemsley-Brown, Bang Nguyen, T. C. Melewar

This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.

• Format: Hardcover
• Language: English
• ISBN: 0367139421
• ISBN13: 9780367139421
• Release Date: February 2019
• Publisher: Routledge
• Length: 276 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"