Stop Blaming the Designer: The Business Owner's Playbook for Better Briefs, Smarter Feedback, and Design That Performs

By Chris Barin

Hiring designers can be tough. Use this book to learn how to:

find out what designs you need and what type of designer you're looking for;

discover the best places to hire designers and how to review their portfolio;

how to interview designers and make sure they're the right fit;

set the right price for your project;

find out how to run a successful project: from the brief, to wireframes, to mood boards, to giving feedback, to getting the deliverables

This book is an absolute must for anyone that's looking to hire any type of designer (full time, part-time, in-house or remote). Learn how to get the most out of your designers and run smooth projects.

A great design can improve your revenue by A LOT. It's one area where your investment can give you a 10x return. But finding the right designer and pointing him in the right direction is tricky. Use this book to properly manage any designer and any project.

Avoid any embarrassment by learning all specific words designers use - you have a PDF attached. Learn how to talk to designers to get the result you're looking for

Use this book to lead your design project to success

Who this book is for: Executives, project managers, entrepreneurs who need to hire designersCompanies that want to better onboard designersDesigners who want to see a different perspective of a projectAnyone who is looking to get the most out of a design project
Over five years Chris interviewed hundreds of designers for his mobile app studio and hired dozens. He is an Adobe Certified Instructor with more than 300,000 students. Adobe commissioned two official courses from him, and he designed the granola packaging that put his own food brand onto shelves across Romania. He has sat in both chairs.

Inside: The words you need: moodboard, wireframe, raster versus vector, style guide, handoffWhy there is no such thing as a designer, and what to actually look forWhether you need one at all, or Canva, AI and a template will doWhere to find them, how to read a portfolio, what the first call coversMoney: say your range out loud, who pays for what, what happens when it runs longWho is allowed to approve the work, how to write the brief, which assets to hand overFeedback, not immediately and not area by area. Speak in qualities. Classic or modern. Playful or sophisticatedHow many rounds are reasonable, why you should not ask your neighbour, and how to end a project cleanly

• Format: Paperback
• Language: English
• ISBN: B0HDTXRN3L
• ISBN13: 9798191747194
• Release Date: August 2026
• Publisher: Independently Published
• Length: 76 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"