Stochastic Models of Buying Behavior

by Donald G. Morrison, William F. Massy, David B. Montgomery

Book Overview

This is the first book on stochastic models of consumer buying behavior, and indeed one of a relative few books dealing with original contribution to research for marketing management (as opposed to textbooks) published to date. The purpose of the book is to present an integrated treatment of the authors' research on the title subject. Including the 15% or so of material discussing the work of others in the field, and one chapter on statistical methodology,...

• Format: Hardcover
• Language: English
• ISBN: 0262130394
• ISBN13: 9780262130394
• Release Date: January 1970
• Publisher: MIT Press (MA)
• Length: 478 Pages
• Weight: 1.95 lbs.