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Hardcover Sticky Graphics: Create Memorable Graphic Design Using Mnemonics and Visual Hooks Book

ISBN: 2940361266

ISBN13: 9782940361267

Sticky Graphics: Create Memorable Graphic Design Using Mnemonics and Visual Hooks

Memories do not necessarily have any association with good or bad design, but simply with devices that stay in the mind'??s eye. Good design is often memorable, but not always mnemonically, in that it cannot be described, or recreated with any assured accuracy. Viewers may have a recollection of its pleasing nature, but have little recall as to precisely why this is. If '??red top'?? newspaper mastheads, the McDonalds golden arches, the Nike logo...

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Condition: Good*

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