Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

By Joanne Scheff Bernstein

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

• Format: Hardcover
• Language: English
• ISBN: 1137282932
• ISBN13: 9781137282934
• Release Date: May 2014
• Publisher: Palgrave MacMillan
• Length: 408 Pages
• Weight: 1.52 lbs.
• Dimensions: 1.0" x 8.7" x 9.4"