Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

by T Bettina Cornwell and T. Bettina Cornwell

Book Overview

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the...

• Format: Paperback
• Language: English
• ISBN: 0367343444
• ISBN13: 9780367343446
• Release Date: March 2020
• Publisher: Routledge
• Length: 274 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.0" x 9.2"