Southwest Airlines

by Chris Lauer

Using the words of its own people, this intriguing book provides an in-depth look at the incredibly successful airline that changed the rules of the game with a no-frills business model and innovative corporate culture.

Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early...

• Format: Hardcover
• Language: English
• ISBN: 0313378630
• ISBN13: 9780313378638
• Release Date: May 2010
• Publisher: Greenwood
• Length: 208 Pages
• Weight: 3.10 lbs.
• Dimensions: 0.8" x 6.2" x 9.2"