Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques

by R. Lance Holbert, Erik P. Bucy, Bucy Erik, et al.

Book Overview

The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement...

• Format: Hardcover
• Language: English
• ISBN: 0415964954
• ISBN13: 9780415964951
• Release Date: December 2010
• Publisher: Routledge
• Length: 608 Pages
• Weight: 2.78 lbs.
• Dimensions: 1.3" x 7.0" x 10.0"