Solving Problems with Design Thinking: Ten Stories of What Works

by Jeanne Liedtka, Kevin Bennett, Andrew King

Book Overview

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health;...

• Format: Hardcover
• Language: English
• ISBN: 0231163568
• ISBN13: 9780231163569
• Release Date: September 2013
• Publisher: Columbia Business School Publishing
• Length: 232 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"