Soft Selling to Executives

by Iris Herrin and Jerry Vass

Originally titled: Decoding the BS of Business.

Executives and professionals speak different languages, as disparate as Swahili and Greek. Agendas, vocabularies, and cultural conditioning destroy meaningful communication between them.

This book exposes selling myths and profit-killing gaps between illusion and reality.

Executives live in a different world from the rest of us. They think differently, act differently,...

• Format: Paperback
• Language: English
• ISBN: 0962961078
• ISBN13: 9780962961076
• Release Date: June 2016
• Publisher: Vass Company
• Length: 210 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.4" x 5.2" x 8.0"