Social Research Methods: Qualitative and Quantitative Approaches

By H. Russell Bernard

Book Overview

Social Research Methods: Qualitative and Quantitative Approaches equips students with the tools they need to conduct meaningful research across the social sciences. By blending qualitative and quantitative methods, it helps graduate students not only understand how to use research techniques--but also when and why to use them. Drawing on real-world examples from psychology, sociology, anthropology, health, and education, the book brings abstract concepts to life and shows students how to apply them in their own work. The Third Edition streamlines content while also expanding coverage of key topics like sampling, interviewing, and data analysis, making it easier for instructors to teach core methods and for students to build lasting research skills.

• Format: Paperback
• Language: English
• ISBN: 1544396546
• ISBN13: 9781544396545
• Release Date: March 2026
• Publisher: Sage Publications, Inc
• Length: 664 Pages
• Weight: 2.50 lbs.