Social Media Marketing: A Strategic Approach

By Melissa Barker, Nicholas F Bormann, Donald I Barker, et al.

Book Overview

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

• Format: Paperback
• Language: English
• ISBN: 0538480874
• ISBN13: 9780538480871
• Release Date: March 2012
• Publisher: South-Western Pub
• Length: 380 Pages
• Weight: 1.81 lbs.
• Dimensions: 10.8" x 0.8" x 8.5"