Social Media Marketing: Strategies in Utilizing Consumer-Generated Content

By Emi E Moriuchi

This book discusses the growing popularity and reliance of consumer generated content on our everyday lives and how marketers can utilize it. Consumer generated content involves various social media... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1631571184
• ISBN13: 9781631571183
• Release Date: December 2015
• Publisher: Business Expert Press
• Length: 126 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"